OUR STORY

In April 2023, MUSINSA launched a pop-up store in partnership with brand ambassador New Jeans, under the theme ‘SEOUL発 TOKYO初’(Embarking from Seoul, First Landing in Tokyo). The event showcased 24 cutting-edge Korean fashion brands including Kijun, amomento, THUG CLUB, 2000Archives and more, attracting an impressive attendance of 30,000 people over 10 days including fashion influencers and local media.

Launched in January 2023, MUSINSA earth suggests conscious brands that prioritize sustainability, ensuring that every purchase contributes to a better world. In addition to a selection of sustainable brands, MUSINSA earth spreads its message through contents titled ‘New-stylish People.’ highlighting artists and creators who fearlessly raise their voice and act for meaningful causes.

lazy night is an online select shop for women who are keen on stylish and trendy fashion. The shop showcases curated offering that encompasses fashion, tech, home, beauty, and cultural products, reflecting the lifestyle of women who are well-versed in online shopping.

MUSINSA outlets offer remarkable discounts of up to 90% off regular pricing on products from customers' most beloved brands. The service not only benefits brands by reducing storage costs but also gives customers the chance to meet their favorite brands at incredible off-price rates.

MUSINSA Player is an athletic sports platform that offers sports apparel and equipment to avid players of a wide range of indoor and outdoor sports.

MUSINSA Kids is a store for young parents looking to style their children with trendy fashion brands. MUSINSA Kids collaborates with mainstream fashion brands to launch the Kids collection and introduces family looks with matching outfits for parents and children.

MUSINSA acquired 29CM and StyleShare in an initiative to expand customer demography and product offering. 29CM is the fastest growing online fashion and lifestyle select shop focusing on 25 – 39s female, and StyleShare is a community-led fashion and beauty e-commerce for Gen Z.

MUSINSA Golf offers hip and trendy golf apparel and equipment, which can complement both golf outings and casual occasions.

MUSINSA Boutique is an online select shop dedicated to luxury fashion and lifestyle products which are sourced from official partnerships with global luxury brands.

soldout, a re-commerce platform embodying MUSINSA’s expertise and know-how of fashion, trades limited editions of clothing, fashion accessory, lifestyle, luxury goods, etc.

MUSINSA Beauty offers a wide range of beauty products as well as contents including product ranking, recommendations, styling tips and magazine contents.

musinsa standard offers the best price for quality products. It showcases basic fashion line, especially renowned for high quality slacks and blazer jackets.

MUSINSA STORE established itself as an online select shop for authentic and exclusive designer brands. It offers products with a trend-setting design that are absent in brick-and-mortar stores.

MUSINSA Magazine quickly emerged as a leading media for fashion news including designer and creator interviews, on-the-scene reporting of brand showcases, product releases, etc. It is a channel for MUSINSA original contents such as brand pictorials, street fashion looks, and styling suggestions.

MUSINSA.com scaled to be a go-to online fashion portal beyond sneakers, and soon became the mecca of street fashion and culture.

MUSINSA started as an online community for sneakerheads, where the community members share opinions and information on limited editions, and reproduce the sneaker culture.